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Page no. 02
Vol. 01
Order Type for US Stocks on Fi App expanded
Indian Fintech app launches much awaited new and revamped version of there order screen with new features
LOCATION
Bengaluru, Karnataka
AUTHOR
Shubhank Sharma
DATE
6th December, 2025
Bengaluru, Karnataka – Fi Money users are thrilled with the latest update to its US Stocks feature, launched on November 31st. After months of hard work and collaboration with the compliance team and vendors, Fi Money has successfully addressed key user pain points, making it easier for users to invest in US equities.
The update marks a significant shift for Fi Money, which has long been known for offering a wide range of financial services, from banking and lending to investing and debit/credit cards. One of the key challenges users previously faced when buying US stocks through the app was the inability to purchase fractional shares. Instead, users were restricted to buying only whole stock quantities. This limitation significantly impacted those who sought more flexibility in their investments, whether by buying smaller portions of high-priced stocks or completing trades based on specific dollar amounts.
With the new update, Fi Money has lifted this restriction, allowing users to buy fractional shares and opening the door for more precise, personalised investment strategies. Whether users want to invest in high-value stocks like Amazon or Tesla with just a fraction of their capital or set specific dollar-based orders, they now have the freedom to do so without being bound by whole share requirements.
What was the problem Statement?
The Fi Money app, which offers a full range of financial services such as banking, investing, lending, and debit/credit cards, only allows users to purchase and sell US equities in whole numbers. This restriction imposed considerable constraints on customers who sought to participate in more flexible and precise investment techniques, such as purchasing fractional shares or completing trades based on specific dollar amounts rather than whole stock volumes.
While the product was new, they realised that there was room to introduce new features within it. Enabling the full power of investing for all types of users, whether they are beginners or pro at trading.
This led to the decision to introduce the feature Limit order*.
This made sense in many terms as they wanted to pick something requiring a bit of bandwidth from other team members. They finalised that they will, for now, enable fraction orders for now, and in the meantime, the team has worked on a major project since the launch of this product itself, which was also the starting point where designers worked on the design revamp of the product itself.
The solution?
The aim was to completely reimagine the order screen, as the UI also needed a long-awaited revamp. After many iterations, the final design was achieved, aligning with the overall aim and design thinking.
RESULT
The result was a fresh new look to the order screen with new features to give more power to the user.
In continuous efforts to enhance user experience, It was acknowledged that individuals approach the Fi app with diverse intentions. For A&A, BU's goal is to take the U.S. Stocks to new heights and make this product the best. To take that next step, rigorously brainstorm on how the user experience can be elevated even more.
What's next?