Last Updated on: Sat 28 Dec

BENGALURU EDITION

Page No. 01

Chronicles of Shubhank

  • New features for US Stocks on Fi, more magical?

    Wealth Builder launched for certain user base

    Fantastic beast sighted owning design system at fintech

    Gamification?

Vol. 01

Page no. 02

Fi tackles a crucial onboarding gap with VKYC redesign

A smart checklist and new UI design now make Full KYC smoother and more successful

Bengaluru, Karnataka – Fi, the Indian fintech app known for simplifying finance, has turned its attention to an often-overlooked but critical step in user onboarding: the VKYC verification.

Once users open a Savings Account, they land on the home screen—but as a Min KYC user, their access is limited. To unlock full features, users must complete a Video KYC with a bank representative. However, the old VKYC journey had major drop-offs. Users were unsure of requirements, ill-prepared for the call, and frequently got rejected—resulting in a poor upgrade experience and a spike in customer support queries.

Vol. 02

Page no. 03

Order type for US Stocks on Fi app expanded

Indian Fintech app launches much awaited new and revamped version of there order screen with new features

The update marks a significant shift for Fi Money, which has long been known for offering a wide range of financial services, from banking and lending to investing and debit/credit cards. One of the key challenges users previously faced when buying US stocks through the app was the inability to purchase fractional shares. Instead, users were restricted to buying only whole stock quantities. This limitation significantly impacted those who sought more flexibility in their investments, whether by buying smaller portions of high-priced stocks or completing trades based on specific dollar amounts…..

Vol. 03

Page no. 04

Fi Money : Takes new approach in UX by gamifying the connecting accounts journey

The A&A Business unit of Fi took over the account connection part of the app and delivered a fresh user experience addressing all the previous user problems. At the same time, it reduced a massive number of CX incoming calls.

  • CIVIL ENGINEER TO DESIGN, HOW?

Who is Shubhank Sharma?

Kota, Rajasthan – Shubhank Sharma’s journey from a civil engineering graduate to a designer in the fintech space is one of passion, reinvention, and self-discovery.

Born in Kota, Rajasthan, Shubhank grew up with a love for his home state's rich culture. After completing his degree in Civil Engineering from the Manipal Institute of Technology, he realized that his true calling lay not in structures of steel and concrete, but in the creative world of visual arts. His leap into product design marked the start of a new chapter, driven by a desire to blend creativity with technology.

Today, Shubhank works with Epifi Wealth (Fi Money), where he combines his artistic skills with fintech innovation. Despite his notorious school and college days, where he was known for his rebellious streak, Shubhank remains the same—determined, curious, and focused on one question: How can I be better?

With a passion for growth and a relentless drive to push boundaries, Shubhank is now on the lookout for like-minded people to collaborate and continue his journey of self-improvement and creative exploration.

Owning the Design sytem in an Indian Fintech startup

Everyone talks about design systems, and you might at the same find a lot of good open-source design systems. But most of the time, we forget that people managing it on a day-to-day basis behind the scenes have to collaborate with everyone in the team, even if they work on completely different teams/products. This ownership helps one understand what really is scalability, and designing for everyone not just for users but designing with and for other designers.

But it was not just managing the design system and coordinating with others. Other designers, but at the same time, find other ways to optimise the system and keep iterating for new ways to reimagine the existing components.

When the time comes to revamp the app's UI, the design system is the first element related to brand design that gets prioritized…

Vol. 04

Page no. 05

Fi is helping people build wealth with its new product

Indian Fintech app launches much awaited new and revamped version of there order screen with new features

Most of the users before its launch thought it would be just another analyser with just some fresh UI. But no, Product designers and Product Managers made this product more than just any analyser.

This new analyser gives the user a deeper level breakdown of their investment portfolio. Explain each ratio/reason to the users. For the next launch, Fi said they will be taking this forward by providing actionable items to the users based on their portfolio performance.

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